OVERVIEW

In March 2018, After we officially launched the SocialBook, we think it's time to refine our campaign management tool: Social Adwords.

In these months, I worked with the product managers and engineers to rebuild this product, adding more features, and update the user task flow and visual style. We want to create an ecosystem from SocialBook to Social Adwords, from the search for influencers to finish all the works with them.

MY ROLE

Visual Design, UI/UX Design

PERIOD

Mar 2018 - Present

COMPANY

Boostinsider.Inc

MISSION

Refine the Social Adwords

Define the problems

Before we were building this SAAS for brands, we are still playing an agency role for brands. We help brands to find the influencers and have to use email to contact influencers one by one. This whole process takes a long time, and not efficient at all. Also at social media marketing, there are many agencies are doing this same thing too.

According to talk to brands, influencers, and other agencies, they want to find a way to simplify this process.

Solution

Social Adwords lets the user create CPC (Cost-per-click) campaigns for mobile apps, games or product websites. Fill in basic campaign information to target social media influencers.

Social media influencers create original promotion content, share to their followers and bring traffic to mobile apps, games or product websites.

Track up-to-date campaign performance on Boostinsider dashboard. Achieve campaign tracking data and use it for future marketing campaigns.